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Post by anamika371 on Jan 11, 2024 10:32:21 GMT
The promotion asset should be an essential part of your ad writing strategy moving forward. are no exception. Promotion assets look like this: black friday ppc - google ads black friday promotion assets The extra line of ad text can really help set your ads apart from your competitors. The fact that it highlights a Black Friday sale is just the icing on the cake. On top of this, you should also set your promotion to only run in a specific time frame. For Black Friday, this might be from Friday to Sunday. This will give your ad additional Email Marketing List space and add a sense of urgency to your offer. Just remember, all ad assets aren’t necessarily guaranteed to show. It’s not enough to solely rely on the promotion asset to highlight your promotions. Add Black Friday references in your ads One of the oldest best practices is to make sure your ads are relevant, and one of the best ways to do that is to reference current events like. Black Friday. You can keep it simple, for example: black friday google ads - search ad with black friday copy If you want the biggest impact for the least amount of effort, you can just change the second headline in all your ads to text referencing your Black Friday offer. This can be done super quick in the Google Ads interface. For a higher CTR, better conversion rate, and ROI, I do recommend spending the time to write more specific ad copy for your most important products and categories.
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